If you’re building all new, best you can afford with Shimano. If not, put old wheels on the CHEEB and buy something special for the analogue those wheels should come from.Any suggestions which Shimano rims I can use on the E10?
But, returning to your question, you’ll mainly be getting weight reduction the more you spend on Shimano and remember that whatever you buy, go tubeless, even if that’s ghettoed. And the value of loosing a few grams on an E10 is mute (on any e-bike). That’s why even quite expensive manufacturer builds often stick at XT for things like chain-sets and brakes.
What I’m really moving towards here is saying I’d focus on hubs before rims for an E10 Build.
And, I’m really puzzled as to why it’s Shimano brand for the rims on an E10?