Let’s turn it like this: from the price point all mtb and road bike are way to much priced, no matter the brand! Just compare the scooter or motor bike offer: there is no understanding why a normal frame with two normal wheels should cost much more than a motor bike that use more materials, more components that are also much more expensive! Omologation, tests, regulations, safety roules makes the motor bikes much more expensive than a symple bike but from the price point it’s exactly the opposite!
An old and very known Italian brand of motor bikes, FANTIC, was in bankruptcy but they started to make emtb, in the beginning just bullshit emtb but now fantastic emtb, fantastic machines! Now the company is very healthy because the margin per unit on emtb is much much more than before on the motor bikes. So that’s the market....
Ps: I own an orange Levo Expert 2017 (I love it) and I’m buying the new one (I ‘ll keep the old one too) and a Cervelo R5 DI2 2019, 9’500 Eur guys... so I’m myself victim of this market. Anyway we have only one life, I really understood it few years ago after winning the cancer. So, let’s have our party!
An old and very known Italian brand of motor bikes, FANTIC, was in bankruptcy but they started to make emtb, in the beginning just bullshit emtb but now fantastic emtb, fantastic machines! Now the company is very healthy because the margin per unit on emtb is much much more than before on the motor bikes. So that’s the market....
Ps: I own an orange Levo Expert 2017 (I love it) and I’m buying the new one (I ‘ll keep the old one too) and a Cervelo R5 DI2 2019, 9’500 Eur guys... so I’m myself victim of this market. Anyway we have only one life, I really understood it few years ago after winning the cancer. So, let’s have our party!