Chriso82
Member
Giant did, my 2018 full e pro runs the yamaha pwx2 from the 2020 trance - because that's what they had in stock as a warranty replacement.
Didn't specialized provide the updated brose motors as replacements as well?
It just doesn't make sense to build 1.1's side by side with 1.2's , at least it won't in a couple of years as each 1.1 fails within it's 2 year r
Totally agree, with your post I'd love to upgrade my kenevo sl but doubt it will happen unfortunately. Just the way most retail firms workYes. I think you are right, there is a very high likelihood that they won't.
But it would actually make sense for them to do this.
A lot of the cost of these parts is in the development and tooling rather than the part itself, so the actual cost price of the motor and TCU should be quite low.
When a motor or controller fails Specialized probably pass some of that cost on to Mahle. So in my case the motor probably has bearing seats that are oversize and Mahle will probably have to give Specialized a motor replacement for free. Then Specialized will have to cover costs of shipping and the dealer's labour.
If instead you can convert half your warranty claims into upgrade sales, then you turn a £100+ loss for Specialized AND a £100+ loss for Mahle into a £450 TCU2 sale that probably covers the manufacturing cost price of all the parts and the shop labour.
Mahle saves £100+
Specialized saves £100+
Shop most likely gains an additional sale of cranks etc.
Customer experience is converted from a negative warranty into a positive upgrade, increasing likelihood of buying more Specialised/Mahle products for spouse and children and recommending the brand to friends etc.
Additionally, I'm only 7 months into my 2 year warranty. This process could well be repeated twice before the warranty runs out, if the new motor really is better sealed etc then the upgrade may well prevent this, saving even more money.
Then there are the non warranty upgrade sales. £1500-2000 is probably achievable. For a product with 1 SKU.
This is probably very high profit.
Meanwhile the ability to upgrade supports the residual value of the old bikes, so customers get more money for their old bike and can afford to buy a new model sooner.
I really don't see a plausible downside.