Let’s be honest here. EMTB ownership hasn’t exactly been the smoothest experience for the large majority of us since its inception. Those looking for a more intimate relationship with their bike manufacturers warranty department have been in luck. The bulk of current owners: test dummies if you will, have been required to stump up their hard earned cash in return for a part time job at the troubleshooting department of (insert ebike brand here) just to avoid owning a bicycle shaped brick. Maybe I’m being a little harsh here but I’m sure we all have a degree of scepticism and concern when it comes to owning an EMTB out of warranty.
When the mass market finally wake up and realise that EMTB’s were the answer after all, the industry will have undoubtably progressed and individuals will likely be walking into the same consumer experience expected from a modern day smartphone or flat screen TV. Switch it on, and it just works, every…single…day. They will have no idea of the...
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