This Gen4 story is truly exhausting. It seems like Specialized, driven by economists and marketing strategists, is losing its product leadership. What could have been an innovative project in the spring of '24 (the original launch date) will inevitably feel outdated—or at least not up to the level of innovation the Turbo Levo line has accustomed us to with previous generations. Continuing to delay can only erode the appeal of Specialized's offering in a market that is far from stagnant.
The number of loyal customers willing to wait for a new model is steadily decreasing, especially with strong alternatives from well-established brands like Santa Cruz, Orbea, Mondraker, or even unexpected players like DJI, to name a few. Every additional day Specialized waits to launch the Gen4 is a lost opportunity to acquire or retain customers, undermining the efforts of the product development team that likely had this ready months ago.
The number of loyal customers willing to wait for a new model is steadily decreasing, especially with strong alternatives from well-established brands like Santa Cruz, Orbea, Mondraker, or even unexpected players like DJI, to name a few. Every additional day Specialized waits to launch the Gen4 is a lost opportunity to acquire or retain customers, undermining the efforts of the product development team that likely had this ready months ago.