I can just say why I got one.Haha, well, absolutely! But.... I've really been looking for a man logic reason to get one.
1) I wanted that particular bike, and no alu option was available.
Some reasons I have heard:
1) Carbon is lighter/stronger
2) Manufacturers claim they can make more intricate frames with carbon
3) Different feel (some say it has dampening properties others say it's snappier, I have no idea really)
4) More bling to show your dentist friends
5) Easier to repair than alu