It is obvious the margins are higher. But i cannot say if the excess goes to the manufacturers, the retailers or some split. Also part of the larger income is invested in marketing, BS, Kool-Aid, so not all profit they try to acquire market shares.
My comments are based on talking to 4 local bike shops that sell 40 or 50 analogue bikes for every ebike they sell - and they sell quite a few ebikes.
What makes me mad is we can be sure these managers and top guys get bonuses and riders get the problems while they pocket huge retiment benefits. Many are afraid of using their Ebikes not knowing at what time, what place the next problem will hit. There should be huge class actions and they sould get 10,000 hours of community service to do.
How many of those 40-50 analogue bikes were in the same price band as the eBikes? The nearest LBS to me is a good bike shop, good staff who do reliable work and they have great customer service. I used to use them a lot until I sold my analogue bikes; they don't do electric. I was in there yesterday to pick up a cardboard bike box and I had a look around at their stock. There were a few curly barred road bikes at ca £3k, two Trek FS mtbs similar. The rest were under £1k, the cheapest that I saw was £349. I'd be willing to bet that they sell many more bikes under £1k than they do bikes at £3k. But that is what I would expect anyway.
