I am an independent bicycle retailer. Direct to consumer brands are nothing new, I have seen dozens come and go in the last 30 years. We never really worried about it until the last couple of years, because in that time the direct to consumer brands have become really good.
I have sold a metric shit ton of Levos since 2016. But the only bike that I feel is a rival to Levo supremacy is the YT Decoy. Sorry Trek but even though you and Specialized are like the forever Coke vs Pepsi battle, YT is about to eat your lunch.
The Decoy: It looks amazing and has great value in the parts spec. It’s one of the best riding Emtbs I have thrown a leg over. It’s a direct to consumer brand so it had better have higher end parts spec.
A Levo costs more for a few reasons, some you will give me a rash of shit for the next part of this comment, but understand I am not saying a Levo is better than a Decoy.
In fact I really like the Decoy and I were able to stock it in my store I would. If I could buy one at wholesale for myself, I would be tempted, but it would end up making no sense for my business.
Specialized spends a lot of money on development and R&D. I can hear it now
“Well than why did the 19 Levo have some many problems when it came out?”
You can only be as good as the component manufacturers you partner with. Brose manufactured motors that would have been fine for anyone else, but they were noisier than Specialized wanted. So they decided to change them out on every 2019 Levo that was manufactured at that time. No one made them do this, they just did it.
That probably wasn’t cheap and probably the reason Specialized is looking elsewhere for motor manufacturers that are willing to build them exactly what they want. I predict you see a Brose motor on any of their performance Ebikes in the coming years.
Sure they could have just stuck a E8000 system on their like everyone else does, but that’s not they way they do things.
When I was a product developer at Specialized in 2008-2010, one of my bikes at the time was the Rockhopper. When I was meeting with the handlebar manufacturer in Taiwan, I was just going to go with an existing handlebar and just throw our logo and graphics on it. My boss was not pleased and I spent 2 extra weeks in Taiwan creating a new bar from scratch. I spent another 2 months back stateside testing prototypes.
That’s just one part and whatever the outcome they do everything this way. Architecture of a Brose S Mag and Brose 2.1 is the same, but they ride completely different. Specialized wasn’t just going to use the exact same motor that anyone else could use. It had to perform the way they wanted to and with their software. Whether or not any of us love or hate the outcome, the Turbo Levo is the number 1 Emtb in the world. By a huge margin. All of that development costs a lot more than just calling Shimano or Bosch and ordering an off the shelf system.
And the E8000 system is good, but in my opinion the Specialized Brose motor and 4th Gen Bosch motor are in a different league.
I have never been able to buy a complete bike that is speced the way I want it. It just doesn’t happen. But I can change most components and hang whatever I want on my bike. I run a $60 9-speed derailleur and my customers are having me mount AXS on their bikes. But I can’t change the motor or the software. And that’s the heart and soul of the whole thing.
Having said all that, the Decoy Is the only bike with E8000 that I would own.
I have sold a metric shit ton of Levos since 2016. But the only bike that I feel is a rival to Levo supremacy is the YT Decoy. Sorry Trek but even though you and Specialized are like the forever Coke vs Pepsi battle, YT is about to eat your lunch.
The Decoy: It looks amazing and has great value in the parts spec. It’s one of the best riding Emtbs I have thrown a leg over. It’s a direct to consumer brand so it had better have higher end parts spec.
A Levo costs more for a few reasons, some you will give me a rash of shit for the next part of this comment, but understand I am not saying a Levo is better than a Decoy.
In fact I really like the Decoy and I were able to stock it in my store I would. If I could buy one at wholesale for myself, I would be tempted, but it would end up making no sense for my business.
Specialized spends a lot of money on development and R&D. I can hear it now
“Well than why did the 19 Levo have some many problems when it came out?”
You can only be as good as the component manufacturers you partner with. Brose manufactured motors that would have been fine for anyone else, but they were noisier than Specialized wanted. So they decided to change them out on every 2019 Levo that was manufactured at that time. No one made them do this, they just did it.
That probably wasn’t cheap and probably the reason Specialized is looking elsewhere for motor manufacturers that are willing to build them exactly what they want. I predict you see a Brose motor on any of their performance Ebikes in the coming years.
Sure they could have just stuck a E8000 system on their like everyone else does, but that’s not they way they do things.
When I was a product developer at Specialized in 2008-2010, one of my bikes at the time was the Rockhopper. When I was meeting with the handlebar manufacturer in Taiwan, I was just going to go with an existing handlebar and just throw our logo and graphics on it. My boss was not pleased and I spent 2 extra weeks in Taiwan creating a new bar from scratch. I spent another 2 months back stateside testing prototypes.
That’s just one part and whatever the outcome they do everything this way. Architecture of a Brose S Mag and Brose 2.1 is the same, but they ride completely different. Specialized wasn’t just going to use the exact same motor that anyone else could use. It had to perform the way they wanted to and with their software. Whether or not any of us love or hate the outcome, the Turbo Levo is the number 1 Emtb in the world. By a huge margin. All of that development costs a lot more than just calling Shimano or Bosch and ordering an off the shelf system.
And the E8000 system is good, but in my opinion the Specialized Brose motor and 4th Gen Bosch motor are in a different league.
I have never been able to buy a complete bike that is speced the way I want it. It just doesn’t happen. But I can change most components and hang whatever I want on my bike. I run a $60 9-speed derailleur and my customers are having me mount AXS on their bikes. But I can’t change the motor or the software. And that’s the heart and soul of the whole thing.
Having said all that, the Decoy Is the only bike with E8000 that I would own.