mastakilla
Member
Shimano offer (although supply chain may change this) discounts to bike manufacturers to fit their motors to bikes (as they do with other components). Bosch dont.
Seems short sighted to me. If Santa Cruz had fitted the Bosch on the Bullit, it would have been the market leading ebike, they could have even charged more to make up for it. I am no Yeti fan but I would have considered paying the premium if they had a better motor, but with a Shimano, no way.