SRAM finally get into the motor game.

[R120]

SRAM have bought Amprio, a German motor manufacturer.

Not much news apart from that, but will be interesting to see what comes.
Various brands including Nukeproof have been seen testing an unknown motor in adapted existing frames, which many suspected to be a SRAM product. Looks like it was one of these:

Spotted: Prototype SRAM Motor on Nukeproof MegaWatt eMTB

A SRAM motor breaks cover at Tweed Valley EWS, seen on an aluminum Nukeproof MegaWatt eMTB with control and display unit in toptube

bikerumor.com

Amprio Bicycle Systems

Amprio GmbH is the specialist for pedelec drive systems within the Motorservice Group.

www.amprio.com

 

[Dave Jenvey Superfan]

That's cool. Excited to see how quickly this progresses and how soon we see them on production models.

 

[irie]

Rheinmetall is a huuuge company.

Rheinmetall Group: Sales growth of 6.5%

Consolidated sales increased by €249 million or 6.5% year-on-year to €4,089 million in the first three quarters of 2022 (previous year: €3,841 million).10 Nov 2022

 

[VWsurfbum]

Now this I could get behind, Sram integrated Forks/Shock/Shifter/Mech/brakes (not so keen) / dropper/Motor!

 

[samwilk200]

Rheinmetall is a huuuge company.

I think they own a good chunk of BAE Systems too. Expect these motors wont have military spec waterproofing though.

 

[G-Sport]

Very interesting, thanks for sharing

 

[Eduardoramundo]

Eurobike 2022: Amprio RMAG - neuer Motor aus Deutschland.

Amprio RMAG - der neue Motor aus Deutschland wurde auf der Eurobike 2022 gezeigt. Wir haben alle Infos zum neuen Amprio RMAG.

www-emtb--news-de.translate.goog

 

[Dozer]

I think these motors have the same bolt pattern as EP8. Hopefully we will have a standard for motor dimensions so we can decide for ourselves what motor we want to use in our bikes.

 

[VWsurfbum]

I think these motors have the same bolt pattern as EP8. Hopefully we will have a standard for motor dimensions so we can decide for ourselves what motor we want to use in our bikes.

And then he said "standard bolt pattern" LOL
As much as I would love to see this and be able to choose what motor we run, that'll never happen.

 

[Dozer]

And then he said "standard bolt pattern" LOL
As much as I would love to see this and be able to choose what motor we run, that'll never happen.

I have almost pulled the trigger on the Nukeproof and also on Santa Cruz, but haven't because of the Shimano motor.
Once the bike companies realize they loose sales over this, we might see some movement in the right direction. At least that is what I hope for....
So I "wote" with my money, and money can be quite persuading.

 

[VWsurfbum]

100%

What don't you like about the Shimano motor?

 

[Stihldog]

As soon as the car/truck industry standardizes motor replacement …the bike industry will follow.

 

[Stihldog]

I have almost pulled the trigger on the Nukeproof and also on Santa Cruz, but haven't because of the Shimano motor.

If Santa Cruz had the Bosch Gen4 …I’d be lurking in the Santa Cruz section.

 

[Dozer]

100%

What don't you like about the Shimano motor?

The Shimano is ok, but I prefer the Bosch
Better performance and my impression is also better reliability/quality.
I think the bottom line is when I'm spending big $$$ on a bike I want (what I personally think is) the best components.

 

[Bummers]

I wonder what influences motor choice with these brands. Do Shimano offer kick backs and great deals in order to get Santa Cruz to exclusively use them or do Santa Cruz choose the motor based on their own findings?
Gotta be the bribe

 

[Stihldog]

I wonder what influences motor choice with these brands. Do Shimano offer kick backs and great deals in order to get Santa Cruz to exclusively use them or do Santa Cruz choose the motor based on their own findings?
Gotta be the bribe

No. During a board meeting at Santa Cruz the person who was sweeping the floor sneezed…it sounded like Shimano.
Almost true story!

 

[Stihldog]

And…at the Trek board meeting the vice president passed gas…Bosch it was.

 

[R120]

Historically (and with some exceptions) shimano will supply/sell a smaller amount of units to brands, whereas Bosch you need to order a shitload - this is one of the reasons a lot of brands go with Shimano.

The other is that the shimano ecosytem is far more flexible than the Bosch one in terms of component choice, and also critically comparability with some third party suppliers (e.g of batteries) which bike designers like.

With Bosch you are locked into their full system with no choice.

Simply put with Shimano a bike designer has more freedom

 

[Zimmerframe]

Historically (and with some exceptions) shimano will supply/sell a smaller amount of units to brands, whereas Bosch you need to order a shitload - this is one of the reasons a lot of brands go with Shimano.

The other is that the shimano ecosytem is far more flexible than the Bosch one in terms of component choice, and also critically comparability with some third party suppliers (e.g of batteries) which bike designers like.

With Bosch you are locked into their full system with no choice.

Simply put with Shimano a bike designer has more freedom

I think also on the negotiating table is Shimano's parts catalogue (hence this thread) .. which is negotiated in tandem..

 

[R120]

The supply chain is not as straightforward as it my appear - don’t take the following as verbatim but it is something I have been told before.

A lot is smaller brands do not necessarily buy parts directly from Shimano - instead they often buy them off the likes of Canyon. My understanding is that the likes of Canyon buy up huge amounts of Shimano stock and offload what they don’t need, often at a cheaper price than smaller brands would pay direct to Shimano, because of the discount Canyon originally got due to size of the order.

I am not sure how true it is, but it is the reason you will often also be able to get good deals on unboxed stock from the likes of canyon and also Chain reaction.

I once got a set of Factory 36’s from CRC for example that where brand new but unboxed, and clearly intended for OEM spec.

As I said not sure how accurate this is but I do know that components are often not bought directly from the manafacturer

 

[randycpu]

I think they own a good chunk of BAE Systems too. Expect these motors wont have military spec waterproofing though.

They say IP65...

 

[SwampNut]

Other than the display, I’m far happier with the power delivery and noise of the Shimano vs Bosch, side by side. The Kiox display is glorious. The rider integration of the shimano smokes it though.

 

[Stihldog]

A second Sram motor?

 

[VWsurfbum]

I like the bit about the same mounting as shimano, could their be a "standard" coming???

 

[Eduardoramundo]

I like the bit about the same mounting as shimano, could their be a "standard" coming???

The mounting was probably just the same so it could be tested in a number of different bikes. It will likely be changed when released.

 

[Redders473]

Transition repeater with a sram motor fitted. Sram blackbox team bike this year

 

[Rob Rides EMTB]

Transition repeater with a sram motor fitted. Sram blackbox team bike this year

View attachment 116647

Looks like a new bike. Downtube width is wide. Must have space for at least a 700Wh in that!

Good find. Yannick Pontal?

 

[Redders473]

Looks like a new bike. Downtube width is wide. Must have space for at least a 700Wh in that!

Good find. Yannick Pontal?

Yes mate

 

[gbcoke]

Another bike (Nukeproof) with Sram motor which still looks exactly like Brose...
Pics from PIT BITS - UCI EDR Finale Ligure

 

[Zimmerframe]

Maybe they're keeping their options open.

The first one certainly looks like the Amprio Rmag - which seems to use the same mounts as the E8000/7000/EP8. This makes some sense as assuming you could make your batteries also fit, you could offer your motor for use to people with an existing frame or frame in development.

Whilst the second looks like the same Brose setup they were using early on before they bought Amprio.