Not sure it will be clear what happens to various brands like Nukeproof until the IP purchase details are published. The purchase may not include all of CRCWiggle IP. I can see how clothing brands like DHB could be integrated into Sports Direct because all you need is ownership of the designs. Not sure how a bike brand could be assimilated by say Evans without also taking on the design and support team. A bike brand is much more than a name.