Signa Sports with Liquidity issues .... (CRC/Wiggle/Bikester/Probike/Nukeproof/Vitus)

[Mikerb]

Not sure it will be clear what happens to various brands like Nukeproof until the IP purchase details are published. The purchase may not include all of CRCWiggle IP. I can see how clothing brands like DHB could be integrated into Sports Direct because all you need is ownership of the designs. Not sure how a bike brand could be assimilated by say Evans without also taking on the design and support team. A bike brand is much more than a name.

 

[Mikerb]

Not sure it will be clear what happens to various brands like Nukeproof until the IP purchase details are published. The purchase may not include all of CRCWiggle IP. I can see how clothing brands like DHB could be integrated into Sports Direct because all you need is ownership of the designs. Not sure how a bike brand could be assimilated by say Evans without also taking on the design and support team. A bike brand is much more than a name.

...could go the way Muddy Fox went?

 

[RustyMTB]

CRC signing off.

 

[Doomanic]

 

[CarolinaCrawler]

This hit me in the feels.

 

[Dax]

Such a sad end to a formerly great company. Before CRC got bought by wiggle, they were excellent.

 

[johnnystorm]

Not sure it will be clear what happens to various brands like Nukeproof until the IP purchase details are published. The purchase may not include all of CRCWiggle IP. I can see how clothing brands like DHB could be integrated into Sports Direct because all you need is ownership of the designs. Not sure how a bike brand could be assimilated by say Evans without also taking on the design and support team. A bike brand is much more than a name.

The various design staff have announced on LinkedIn, etc. that everyone has been let go, beyond a skeleton crew in the warehouse to handle the last few sales. When Ashley took over Evans they carried on selling Pinnacle bikes to the same design as pre-takeover with no changes until they were obsolete and quietly dropped them. Maybe Nukeproof will live on for a season or two more in the same fashion but they're a bit niche for the usual Ashley owned brands.