That's my point exactly. 
But it won't happen - sell shiny new things and keep the pace moving like nuts. TBF though it has to be at present (with EMTB's) - we will look back in amazement in ten years at EMTBs like we do now at the late 80's MTBs we used to ride... there is so much exciting tech and so many breakthroughs to come. This is truly the new golden age of cycling.
But it won't happen - sell shiny new things and keep the pace moving like nuts. TBF though it has to be at present (with EMTB's) - we will look back in amazement in ten years at EMTBs like we do now at the late 80's MTBs we used to ride... there is so much exciting tech and so many breakthroughs to come. This is truly the new golden age of cycling.
