I agree, they are just a clickbate.Fuck 'em, they're just being controversial for clicks. Magazines are increasingly becoming irrelevant and will do anything to generate revenue.
In the Italian MTB forum, a provocative/denigratory article is repeated (more or less every week) by the management to contrast the bikers with the ebikers. And they work, they produce a lot of quarrelsome posts!
The paradox is that the manager is the same person who administers the twin ebike forum ...