steve_sordy
Wedding Crasher
So, the bikes & components that they import from their Asian factories will mean high tariffs to their US market. But when they ship directly to the end market, Europe for example, they will incur no greater tariff than they do now. The tariff increases will only harm the USA market. In the short term at least.You have to remember that even tho SRAM and Trek and Spesh are American companies like Apple they don't make anything. All their stuff is made in Asia by contractors. Even America niche custom builder have to buy parts from Asia.
What Specialized (for example) could do is to shift some manufacture from one or more of their Asian suppliers back to the USA (known as reshoring). That will use more expensive American labour, and not have the same economies of scale, but may overall be cheaper for the US market. But it will all take time and Tump may be gone by then, or have changed his mind! With such a seemingly illogical and volatile character, it is very hard to forecast what should be the sensible action to take. Who would be the management of those companies? But hey, that's what they get the big bucks for!