First I have to say that I have been a loyal Shimano customer since I started ebiking, 25 years ago. I mainly used XT components in my analog bikes and I liked the design, durability, robustness, aesthetics, price-quality ratio.
Three years ago, when I decided to buy an ebike I made a comparison of motors and systems, mainly Bosch 3Gen and Shimano E8000 and the winner was the Shimano E8000, that at that time had been in the market for almost two years so all repairs had been in warranty.
But some time later, Bosch released the 4Gen that had many features inspired by the Shimano steps and improved all the weak areas that I found in my comparison three years ago, and if I had to chose now I'd have a hard time to decide between Shimano and Bosch.
I do not regret the purchasing because after three years and 6000Km (I have been alternating ebike with analog bike, that is the reason of the low Km), my bike powered by Shimano steps E8000 has been trouble free, the motor has not had any issue and the original battery has a health of 96% after 50 cycles
Today I was checking a german ebike web that has a link to Shimano web and the Shimano list of ebikes powered by Shimano motors:
This list has 21 bike brands that are supposedly powered by Shimano, but I clicked three of the brands (Orbea, Ghost, Scott) in the Shimano page, and to my surprise, now they are powered by BOSCH 4Gen. I did not check all the brands, but this sample is significative and shows that bike manufacturers are migrating the motor system from Shimano to other brands, mainly Bosch.
Why do you think this migration is happening?
I will start providing the reasons that would influence my decision of Shimano powering or not my next ebike:
MOTOR
Shimano motors are a FRU (= Full Replacement Unit acronym from my IBM times) so Shimano does not sell parts or provide instructions, in case of motor failure (even the very minor issues like dirt in motor speed sensor connector causes connector damage) their only fix is to spend 1120€ and replace the complete motor, which due to parts shortage is not available and has long lead time. I totally disagree with this, in the age of R&R&R (Reuse - Repair - Recycle) whe should have all spare parts available to repair the motors.
Other manufacturers sell motor parts and bearing kits and it is possible to repair the motor. (My motor is fine so far but it is starting to develop a squeaking noise for which I can not locate the source and it may be that the motor is starting to give up).
A couple years ago it was possible to buy the Shimano motors in stores and at a discounted price, but Shimano changed this policy and now it is only possible to order from them and pay full retail price.
Also, EP8 has the mounting compatible with E8000 and only requires some cable adapters but Shimano is not selling EP8 to E8000 customers
BATTERIES
Many Shimano batteries are degrading quite fast, some of them are dropping their health to 90% after only 10 cycles, (This has happened to my second battery purchased few months ago). There are many theories about the cause of this issue, but there is no technical explanation and none of them has been proved, nor backed up by facts. The battery firmware is frozen since the beginning at V1.0.1.0, there has not been any upgrade.
Shimano communication has been very poor, well a better definition is that communication is non existent . They have not provide any explanation nor fix. Their only response has been to modify Shimano Etube Diagnostic Software to remove the Battery Health Diagnostic so now it can not be checked by customers so we can not back up with Shimano Diagnostics the Warranty Claims for battery degradation.
CONCLUSION
My conclusion is that Shimano is shooting himself in the foot and their future is kind of dark, unless they quickly change the roadmap and fix the above issues and others that may surface in this thread.
If I were Shimano, I'd get out of my ivory tower and start asking real customer their opinions about Shimano Steps System, we would be very happy to help them for free to improve their systems , they do not need to hire expensive marketing consultants that would them what they like to hear.
Three years ago, when I decided to buy an ebike I made a comparison of motors and systems, mainly Bosch 3Gen and Shimano E8000 and the winner was the Shimano E8000, that at that time had been in the market for almost two years so all repairs had been in warranty.
But some time later, Bosch released the 4Gen that had many features inspired by the Shimano steps and improved all the weak areas that I found in my comparison three years ago, and if I had to chose now I'd have a hard time to decide between Shimano and Bosch.
I do not regret the purchasing because after three years and 6000Km (I have been alternating ebike with analog bike, that is the reason of the low Km), my bike powered by Shimano steps E8000 has been trouble free, the motor has not had any issue and the original battery has a health of 96% after 50 cycles
Today I was checking a german ebike web that has a link to Shimano web and the Shimano list of ebikes powered by Shimano motors:
List of all SHIMANO STEPS equipped e-bikes
City, Trekking or MTB. There are a lot of bikes equipped with STEPS. Here you find an overview of all the brands. To make it easy for you, make a choice.
www.shimano-steps.com
This list has 21 bike brands that are supposedly powered by Shimano, but I clicked three of the brands (Orbea, Ghost, Scott) in the Shimano page, and to my surprise, now they are powered by BOSCH 4Gen. I did not check all the brands, but this sample is significative and shows that bike manufacturers are migrating the motor system from Shimano to other brands, mainly Bosch.
Why do you think this migration is happening?
I will start providing the reasons that would influence my decision of Shimano powering or not my next ebike:
MOTOR
Shimano motors are a FRU (= Full Replacement Unit acronym from my IBM times) so Shimano does not sell parts or provide instructions, in case of motor failure (even the very minor issues like dirt in motor speed sensor connector causes connector damage) their only fix is to spend 1120€ and replace the complete motor, which due to parts shortage is not available and has long lead time. I totally disagree with this, in the age of R&R&R (Reuse - Repair - Recycle) whe should have all spare parts available to repair the motors.
Other manufacturers sell motor parts and bearing kits and it is possible to repair the motor. (My motor is fine so far but it is starting to develop a squeaking noise for which I can not locate the source and it may be that the motor is starting to give up).
A couple years ago it was possible to buy the Shimano motors in stores and at a discounted price, but Shimano changed this policy and now it is only possible to order from them and pay full retail price.
Also, EP8 has the mounting compatible with E8000 and only requires some cable adapters but Shimano is not selling EP8 to E8000 customers
BATTERIES
Many Shimano batteries are degrading quite fast, some of them are dropping their health to 90% after only 10 cycles, (This has happened to my second battery purchased few months ago). There are many theories about the cause of this issue, but there is no technical explanation and none of them has been proved, nor backed up by facts. The battery firmware is frozen since the beginning at V1.0.1.0, there has not been any upgrade.
Shimano communication has been very poor, well a better definition is that communication is non existent . They have not provide any explanation nor fix. Their only response has been to modify Shimano Etube Diagnostic Software to remove the Battery Health Diagnostic so now it can not be checked by customers so we can not back up with Shimano Diagnostics the Warranty Claims for battery degradation.
CONCLUSION
My conclusion is that Shimano is shooting himself in the foot and their future is kind of dark, unless they quickly change the roadmap and fix the above issues and others that may surface in this thread.
If I were Shimano, I'd get out of my ivory tower and start asking real customer their opinions about Shimano Steps System, we would be very happy to help them for free to improve their systems , they do not need to hire expensive marketing consultants that would them what they like to hear.