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Shimano's Likely Strategies to Outperform the Avinox
Internal industry sources suggest that Shimano is developing a fourth-generation motor (internal code: EP10) with clear goals: to exceed 100 Nm of torque, reduce weight to 2.3 kg and achieve 95% thermal efficiency. Based on recent patents and engineers' statements, the following innovations are anticipated:
1. Magneto-Hydrodynamic Transmission (MHD)
By replacing metal gears with a magnetic coupling system in ferrofluid oil, Shimano seeks to eliminate mechanical contact, reducing friction losses to 3% and allowing torques of 110 Nm in a package 40% more compact than the EP8013. This technology, tested on prototypes at Osaka University, could debut in 2026.
2. Solid State Batteries with Ceramic Electrolyte
In collaboration with Panasonic, Shimano is experimenting with solid-state cells that offer an energy density of 1.2 kWh/kg – twice that of current Li-ion batteries. Integrated into the frame by 3D printing ceramic electrolytes, these batteries would allow autonomy of 200 km in Trail mode without increasing the total weight.
3. Predictive Assistance through Biometrics
EMG (electromyography) sensors integrated into the SPD cleats will measure muscle activity in real time, anticipating fatigue through millisecond adjustments of the assistance. Tests with the Orbea OOLab enduro team showed a 22% saving in energy consumption during 4-hour races.
4. E-Tube X Open Development Platform
To compete with DJI's ecosystem of apps, Shimano will launch an SDK platform in 2025 that allows component manufacturers and independent developers to create custom support profiles. A demonstrated use case includes integration with Oakley augmented reality glasses, which project power and navigation data into the rider's field of vision.
Shimano EP10 review (2026 projections)
EP10 Max Torque 110 Nm
Peak power 950 W
Weight (motor + battery) 2.8 kg (720 Wh)
Thermal efficiency 94%
Range (Trail mode) 190 km.
The EP10 would prioritize efficiency and durability — with an estimated lifespan of 15,000 km versus the Avinox's 12,000 km — while DJI would maintain its edge in raw power and advanced connectivity. However, Shimano's potential integration with Dura-Ace Di3 electronic groupsets (13-speed wireless transmission) could appeal to professional riders who value perfect motor-shift timing.
Conclusion: The Race for Technical Supremacy
The announcement of the DJI Avinox has forced a turning point in the industry, accelerating the innovation cycles of traditional players such as Shimano. While the Japanese brand has advantages in distribution networks, global technical support and backward compatibility – the EP10 would be compatible with current assembly standards – DJI is committed to a radical disruption in performance and connectivity.
The keys to Shimano's success will lie in:
Shorten the time to market of your experimental prototypes, avoiding delays such as those that occurred with EP8 (18 months between announcement and actual availability).
Implement collaborative testing programs with professional teams and e-MTB communities, as it already does with Orbea and Yeti.
Develop modular batteries that can be exchanged on the road, a functionality demanded by 68% of users in recent surveys.
In this context, Shimano is expected to present a revolutionary motor at Eurobike 2026, combining the MHD and solid-state technologies discussed here. Meanwhile, Avinox will continue to dominate the high-end segment, especially in emerging markets such as Asia and the Middle East, where DJI has a strong commercial presence
Internal industry sources suggest that Shimano is developing a fourth-generation motor (internal code: EP10) with clear goals: to exceed 100 Nm of torque, reduce weight to 2.3 kg and achieve 95% thermal efficiency. Based on recent patents and engineers' statements, the following innovations are anticipated:
1. Magneto-Hydrodynamic Transmission (MHD)
By replacing metal gears with a magnetic coupling system in ferrofluid oil, Shimano seeks to eliminate mechanical contact, reducing friction losses to 3% and allowing torques of 110 Nm in a package 40% more compact than the EP8013. This technology, tested on prototypes at Osaka University, could debut in 2026.
2. Solid State Batteries with Ceramic Electrolyte
In collaboration with Panasonic, Shimano is experimenting with solid-state cells that offer an energy density of 1.2 kWh/kg – twice that of current Li-ion batteries. Integrated into the frame by 3D printing ceramic electrolytes, these batteries would allow autonomy of 200 km in Trail mode without increasing the total weight.
3. Predictive Assistance through Biometrics
EMG (electromyography) sensors integrated into the SPD cleats will measure muscle activity in real time, anticipating fatigue through millisecond adjustments of the assistance. Tests with the Orbea OOLab enduro team showed a 22% saving in energy consumption during 4-hour races.
4. E-Tube X Open Development Platform
To compete with DJI's ecosystem of apps, Shimano will launch an SDK platform in 2025 that allows component manufacturers and independent developers to create custom support profiles. A demonstrated use case includes integration with Oakley augmented reality glasses, which project power and navigation data into the rider's field of vision.
Shimano EP10 review (2026 projections)
EP10 Max Torque 110 Nm
Peak power 950 W
Weight (motor + battery) 2.8 kg (720 Wh)
Thermal efficiency 94%
Range (Trail mode) 190 km.
The EP10 would prioritize efficiency and durability — with an estimated lifespan of 15,000 km versus the Avinox's 12,000 km — while DJI would maintain its edge in raw power and advanced connectivity. However, Shimano's potential integration with Dura-Ace Di3 electronic groupsets (13-speed wireless transmission) could appeal to professional riders who value perfect motor-shift timing.
Conclusion: The Race for Technical Supremacy
The announcement of the DJI Avinox has forced a turning point in the industry, accelerating the innovation cycles of traditional players such as Shimano. While the Japanese brand has advantages in distribution networks, global technical support and backward compatibility – the EP10 would be compatible with current assembly standards – DJI is committed to a radical disruption in performance and connectivity.
The keys to Shimano's success will lie in:
Shorten the time to market of your experimental prototypes, avoiding delays such as those that occurred with EP8 (18 months between announcement and actual availability).
Implement collaborative testing programs with professional teams and e-MTB communities, as it already does with Orbea and Yeti.
Develop modular batteries that can be exchanged on the road, a functionality demanded by 68% of users in recent surveys.
In this context, Shimano is expected to present a revolutionary motor at Eurobike 2026, combining the MHD and solid-state technologies discussed here. Meanwhile, Avinox will continue to dominate the high-end segment, especially in emerging markets such as Asia and the Middle East, where DJI has a strong commercial presence
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