@jaakkokallio Did you buy the bike from there? I called them 2 days ago and they said "It will cost 40€ for you because the bike has not been bought from our shop".
I understood that Specialized is working on the admin side to get info for resellers, that they as the manufacturer are covering the costs for this update. So after that, they are paying - not me.
I am an owner of Turbo Levo Expert Carbon 2020 and located in Finland, Europe.
I have contacted several resellers here, and some of them are charging 30-40€'s (40-50 USD) for this update. One is following your will to keep these free, but they are located 2 hours from our place.
Specialized...