A chat with Piers Spencer-Phillips, who co owns the Haibike Design Centre in Munich. Piers is creative director for the colour, trim and graphics, communication and brand side of things, whilst his business partner and Co-Ceo Benjamin Turck is responsible for the Industrial Design and is also heavily active in the brand development.
Haibike have been making full suspension ebikes since 2010 and arguably created the first mass produced full suspension electric mountain bikes. Piers talks through his work history, including Alpinestars, Fox Racing and working with agencies who designed for KTM, Husqvarna before finally working with Haibike since 2015.